Madina Rose Boosts Agricultural Development in Medina and Conquers Markets in the Kingdom and Worldwide

The Madina rose is one of the most prominent agricultural products that supply markets year-round; it serves as an economic resource that enhances sustainable development and supports agricultural production in the region.

The suburbs and villages of Medina provide a suitable environment for cultivating the Madina rose, thanks to their moderate desert climate and vast agricultural lands where large quantities of roses are grown. In recent years, its cultivation has flourished as farmers have benefited from government support programs for organic farming and local product support, ensuring the sustainable abundance of rose crops in the markets.

The Madina rose is distinguished by its year-round production, unlike other types of roses that are grown in specific seasons. Rose production begins six months after the tree grows, increases after two years, and farmers ensure the tree's growth by pruning branches to support its yield. The Madina rose is a primary source for many food uses, as well as for processed products like tea, oriental sweets, rose jam, and rose water.

The raw rose oil industry involves extracting oil from the Madina rose, which is used in luxury perfume formulations and aromatic industries, in addition to its use in cosmetic products, where it is bottled to maintain its quality. The Madina rose is also associated with happy moments and social occasions due to its fragrant aroma.

Quantities of the Madina rose crop reach the central market in the region daily and are shipped to various areas, contributing to creating investment opportunities to support its cultivation and export locally and internationally. Medina is also famous for cultivating many aromatic plants, such as Madina mint, geranium, and sage, which are grown in large quantities and high quality.