stc Group Redefines the Digital Experience at Hajj with Smart Management and Exceptional Performance on the First Day of Eid al-Adha 1447 AH
stc Group achieved unprecedented digital performance on the first day of Eid al-Adha 1447 AH, showcasing its high readiness and ability to manage dense communication seasons.
Mecca, May 27, 2026: stc Group recorded unprecedented digital performance on the first day of Eid al-Adha 1447 AH, affirming its high operational readiness and ability to manage one of the world's most densely populated communication seasons through an advanced digital infrastructure supported by the latest AI technologies, automation, and real-time data analysis.
During peak hours at the Grand Mosque, total data consumption on the stc network increased by 44% compared to the same period last year, while data traffic over the 5G network surged by 60%, clearly reflecting the growing reliance on smart digital services and high-speed applications in the holy sites.
The group relied on a smart operational system that executed more than 15,000 self-actions per hour to enhance network reliability and ensure service continuity and connection quality proactively, using advanced traffic management technologies, immediate performance analysis, and automated handling of operational changes during peak times.
To enhance field readiness, the group deployed over 550 specialized technical and engineering personnel at various vital locations and holy sites to ensure quick response, improve operational efficiency, and maintain uninterrupted services.
stc also continued to enhance the digital experience for pilgrims by operating 149 sales and service points at land, sea, and air ports and holy sites, supported by more than 1,000 service and sales representatives and 200 multilingual translators, to provide a comprehensive and seamless digital communication experience for pilgrims from around the world.
This performance reflects the significant investments stc Group continues to make in digital infrastructure and future technologies, reinforcing the Kingdom's position as a global digital hub for serving pilgrims and contributing to the objectives of Saudi Vision 2030 by providing a smart, connected, and secure Hajj experience with global standards.