Reef and Al Hilal Sign Strategic Partnership Worth 200 Million Riyals Until 2031
Reef announces a strategic partnership with Al Hilal Saudi Club for 5 years until 2031, valued at 200 million riyals, as the official sponsor on team jerseys.
Reef has announced the signing of a strategic partnership with Saudi club Al Hilal, extending for five years until 2031, marking one of the most significant collaborations between the private sector and Saudi sports.
Under the agreement, Reef will be the official sponsor on the jerseys of Al Hilal's teams, including the first team, the women's team, and the youth categories, reflecting the group's commitment to supporting Saudi sports and enhancing its presence in major sports arenas.
The partnership is valued at 200 million riyals over five years, highlighting Reef's growing status as one of the leading Saudi brands and its pursuit of building long-term strategic partnerships that provide added value to both parties.
Reef continues its expansion both locally and globally, currently operating over 400 branches in 40 countries worldwide, showcasing the success of its strategy in reaching global markets and establishing its presence as one of the prominent Saudi brands in the perfume sector.
The signing ceremony was attended by Reef CEO Fahd Badr Al-Majed and Al Hilal CEO Steve Calzada, along with several sports and media figures, as well as leaders from Reef and Al Hilal, amid widespread interest in this partnership that represents a new milestone in the journey of both parties.
